A notable example is Veritiv, which recently launched PalletShield, a curbside-recyclable cellulose-based insulation material. Unlike conventional foam solutions, the evaluation criteria for these new materials extend well beyond cost considerations. Industry testing and adoption are now focused on a combination of thermal performance (R-value), recyclability, and compliance with Extended Producer Responsibility (EPR) regulations.
This development highlights a clear change in industry priorities:
Cold chain insulation is no longer judged solely on whether it can maintain temperature, but on how effectively it balances performance, sustainability, and regulatory readiness.
From an application perspective, B2B bulk transportation, pharmaceutical cold chains, and fresh food e-commerce are emerging as the fastest-growing sectors for non-EPS insulation solutions. In particular, pharmaceutical logistics and cross-border cold chain operations are actively reducing their reliance on single-use foam packaging, instead adopting lighter-weight, recyclable, and system-compatible packaging formats.
As a company deeply engaged in cold chain packaging solutions, we have been closely aligned with this transition. Through continuous development of paper-based outer cartons combined with advanced insulation liners, we provide solutions that meet temperature-control requirements while supporting recyclability, packaging reduction, and evolving regulatory standards. This integrated approach helps our customers reduce compliance risks and improve long-term supply chain resilience.
Looking ahead, as EPR policies continue to be enforced more strictly across Europe and North America, non-EPS insulation materials are expected to move from alternative options to mainstream solutions. We remain committed to advancing practical, scalable cold chain packaging systems that support both performance and sustainability in real-world logistics environments.